The Future of Influencer Marketing, Today.

The originators of influencer marketing

Hi there, we’re Influencer — your global partner in the growing world of influencer marketing. Harnessing the power of data, creativity and technology from end-to-end to help you break boundaries and exceed expectations.

Founded in 2017, ambitious entrepreneur Ben Jeffries teamed up with serial entrepreneur and YouTuber Caspar Lee with the goal of empowering creators to lead a new type of media format that would elevate brands and enhance their influence on social platforms.

CAMPAIGN DELIVERY
METRiCS

Think of these metrics as the bedrock of your campaign. While not the whole picture, they're crucial in sketching campaign performance. We sift through the fluff to spotlight metrics that count, offering context through benchmarks and comparisons. This process uncovers the initial insights, painting the first strokes of your campaign's performance.

How we measure

Audience, impressions, views, engagement

AUDIENCE
AUDIENCE

Audience response can offer a treasure trove of insights, deciphering campaign performance and guiding future strategies. It's not just about tallying reactions but drilling into the influence of messaging, brand posture, product connections, and content resonance. It's about tracking the ripple effects of your campaign.

How we measure

Audience sentiment, thematic topic analysis, audience outcomes (emotion, memory)

CAMPAIGN DELIVERY
METRiCS

Think of these metrics as the bedrock of your campaign. While not the whole picture, they're crucial in sketching campaign performance. We sift through the fluff to spotlight metrics that count, offering context through benchmarks and comparisons. This process uncovers the initial insights, painting the first strokes of your campaign's performance.

How we measure

Audience, impressions, views, engagement

our Clients & Partners

We're the trusted ally of 95% top-tier global brands featured in Ad Age, the largest media agencies and maintain strategic alliances with the world's most influential social media platforms.

Leadership Team

Ben Jeffries
CEO
Caspar Lee
CVO
Luke Barners
President EMEA
Jenny Penich
President, NA Commerical
Suzanne BURROWS
CFO
Nik SPELLER
VP of Commercial
Kellie matzen
VP of Brand Partnerships, NA
Olly gosling
VP of Strategy, EMEA

Our people

Our strength lies in our diversity. Influencer, crafted by creators and fuelled by a vibrant mix of creatives, marketers, strategists and data experts, is changing the game as a powerhouse of innovation, technology and execution.

JOIN 550+ INFLUENCERS & BUSINESSES USING TODAY

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